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The Impact of TV advertising on viral: analysis using real-time ad ratings
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김효규 | - |
| dc.date.accessioned | 2023-05-11T16:41:10Z | - |
| dc.date.available | 2023-05-11T16:41:10Z | - |
| dc.date.issued | 2019-07-13 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/13453 | - |
| dc.title | The Impact of TV advertising on viral: analysis using real-time ad ratings | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2019 Global Fashion Managent Conference | - |
| dc.citation.conferencePlace | 프랑스 | - |
| dc.citation.conferencePlace | RSCP Europe | - |
| dc.citation.conferenceDate | 2019-07-07 ~ 2019-07-13 | - |
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)