사용상황과 제품색상 간 가치부합성이 광고에 대한 소비자 반응에 미치는 효과 : 해석수준과 자기검색도의 조절역할을 중심으로

조형오

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사용상황과 제품색상 간 가치부합성이 광고에 대한 소비자 반응에 미치는 효과 : 해석수준과 자기검색도의 조절역할을 중심으로

Authors: 조형오

Issue Date: 30-Oct-2020

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/12588

Place: 대한민국
동국대학교 가상회의장

Conference Date: 2020-10-30

Conference Name: 2020 한국광고학회 추계정기학술대회

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Appears in Collections: College of the Social Science > Department of Advertising and Public Relations > 2. Conference Papers

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