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when luxury advertising on social media is more effective: the role of envy, number of likes and the message type
- Authors
- 최영균
- Issue Date
- 31-Oct-2020
- Place
- 대한민국
성균관대
- Conference Name
- icama-kas 2020 international conference
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)