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when luxury advertising on social media is more effective: the role of envy, number of likes and the message type
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2023-05-11T13:41:18Z | - |
| dc.date.available | 2023-05-11T13:41:18Z | - |
| dc.date.issued | 2020-10-31 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/12585 | - |
| dc.title | when luxury advertising on social media is more effective: the role of envy, number of likes and the message type | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | icama-kas 2020 international conference | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 성균관대 | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)