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the effects of influencers on ad effectiveness: moderating role of message appeal and brand awareness
- Authors
- 최영균
- Issue Date
- 6-Nov-2020
- Place
- 대한민국
조선호텔 + 온라인
- Conference Date
- 2020-11-05 ~ 2020-11-07
- Conference Name
- 2020 GLOBAL MAREKTING CONFERENCE
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)