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the effects of influencers on ad effectiveness: moderating role of message appeal and brand awareness
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2023-05-11T13:41:10Z | - |
| dc.date.available | 2023-05-11T13:41:10Z | - |
| dc.date.issued | 2020-11-06 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/12551 | - |
| dc.title | the effects of influencers on ad effectiveness: moderating role of message appeal and brand awareness | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2020 GLOBAL MAREKTING CONFERENCE | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 조선호텔 + 온라인 | - |
| dc.citation.conferenceDate | 2020-11-05 ~ 2020-11-07 | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)