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Anthropomorphizing Makes Material Goods as Happiness-inducing as Experiences
- Authors
- 이채호
- Issue Date
- 28-May-2021
- Place
- 대한민국
- Conference Name
- 2021년 (사)마케팅학회 춘계학술대회
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Related Researcher
- Lee, Chae Ho
- Dongguk Business School (Department of Business Administration)