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Anthropomorphizing Makes Material Goods as Happiness-inducing as Experiences
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이채호 | - |
| dc.date.accessioned | 2023-05-11T12:41:02Z | - |
| dc.date.available | 2023-05-11T12:41:02Z | - |
| dc.date.issued | 2021-05-28 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/12217 | - |
| dc.title | Anthropomorphizing Makes Material Goods as Happiness-inducing as Experiences | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2021년 (사)마케팅학회 춘계학술대회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
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Related Researcher
- Lee, Chae Ho
- Dongguk Business School (Department of Business Administration)