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자료유형
발행연도
2017 ~ 2025
2017 2025
키워드
언어
전체 28건 중 1번부터 10번까지의 결과를 표시합니다.
2025
2024
Article
Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery
- Yim, Mark Yi-Cheon ;
- Kim, Eunice (Eun-Sil) ;
- Ahn, Hongmin
- 2024-12
- Journal of Fashion Marketing and Management
- Emerald Group Publishing Ltd.
2023
Article
Unrevealing Voice Search Behaviors: Technology Acceptance Model Meets Anthropomorphism in Understanding Consumer Psychology in the U.S. Market
- 2023-12
- Sustainability
- MDPI
2022
Article
Emotional Intelligence as a Personality Trait That Predicts Consumption Behavior: The Role of Consumer Emotional Intelligence in Persuasive Communication
- 2022-11
- Sustainability
- MDPI
Article
When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor
- Ahn, Hongmin ;
- Yim, Mark Yi-Cheon ;
- Sung, Yongjun
- 2022
- International Journal of Advertising
- Taylor and Francis Ltd.
2021
1