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SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS
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- SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS
- 저자
- 최영균
- 발행일
- 2025-07-25
- 학회명
- 2025 Global marketing conference
- 개최지
- 홍콩 하얏트호텔
- 학회 개최일
- 2025-07-24 ~ 2025-07-27