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WHEN WORDS SPEAK LOUDER THAN PICTURES: TEH EFFECTS OF PSYCHOLOGICAL DISTANCE AND PRODUCT PURCHASE FREQUENCY ON ADVERTISIGN PERSUASIVENESS
- 제목
- WHEN WORDS SPEAK LOUDER THAN PICTURES: TEH EFFECTS OF PSYCHOLOGICAL DISTANCE AND PRODUCT PURCHASE FREQUENCY ON ADVERTISIGN PERSUASIVENESS
- 저자
- 최영균
- 발행일
- 2018-04-21
- 학회명
- 2018 INTERNATIONAL CONFERENCE OF ASIAN MARKETING ASSOCIATION
- 개최국가
- 대한민국
- 학회 개최일
- 2018-04-20 ~ 2018-04-22