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the impact of environmental brand activism advertising: role of message appeals, emotions, and culture
- 제목
- the impact of environmental brand activism advertising: role of message appeals, emotions, and culture
- 저자
- 최영균
- 발행일
- 2024-11-23
- 학회명
- ICAMA 2024
- 개최지
- OSAKA international convention center
- 개최국가
- 영국
- 학회 개최일
- 2024-11-22 ~ 2024-11-24