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Persuasive effects of 3D advertising: role of peroduct type, need for touch, and mental imagery
- 제목
- Persuasive effects of 3D advertising: role of peroduct type, need for touch, and mental imagery
- 저자
- 최영균
- 발행일
- 2012-07-20
- 학회명
- 2012 Global marketing conference
- 개최지
- KOEX
- 학회 개최일
- 2012-07-19 ~ 2012-07-22