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Does effort matter? A cross-cultural study of effort investment in environmental communications
- 제목
- Does effort matter? A cross-cultural study of effort investment in environmental communications
- 저자
- 최영균
- 발행일
- 2013-11-09
- 학회명
- 2013 Korean scholars of marketing science fall international conference
- 개최지
- 연세대
- 학회 개최일
- 2013-11-09 ~ 2013-11-09