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JUST TELL ME HOW, NOT WHY: HOW CULTURE-RELEVANT EMOTIONS ACTIVATE TEH MESSAGE CONCRETENESS EFFECTS IN GREEN ADVERTISING
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- JUST TELL ME HOW, NOT WHY: HOW CULTURE-RELEVANT EMOTIONS ACTIVATE TEH MESSAGE CONCRETENESS EFFECTS IN GREEN ADVERTISING
- 저자
- 최영균
- 발행일
- 2018-07-27
- 학회명
- 2018 GLOBAL MARKETING CONFERENCE
- 개최지
- TOKYO
- 개최국가
- 대한민국
- 학회 개최일
- 2018-07-26 ~ 2018-07-29