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Adoption of mobile TV: Gender differencees in intrinsic and extrinsic motivations

제목
Adoption of mobile TV: Gender differencees in intrinsic and extrinsic motivations
저자
최영균
발행일
2008-03-21
학회명
2008 Global Marketing Conference
개최지
Shanghai Jiao Tong University
학회 개최일
2008-03-20 ~ 2008-03-23

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