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애플리케이션을 활용한 여가 프로그램 이용의도 분석: 계획행동이론에 기반한 접근Intention to Use Application-Based Leisure Activity Programs: TPB-Based Analytical Approach
- Other Titles
- Intention to Use Application-Based Leisure Activity Programs: TPB-Based Analytical Approach
- Issue Date
- Dec-2025
- Publisher
- 한국여가레크리에이션학회
- Keywords
- 애플리케이션; 계획행동이론; 여가프로그램; Application; Theory of Planned Behavior; Leisure activity Program
- Citation
- 한국여가레크리에이션학회지, v.49, no.4, pp 163 - 171
- Pages
- 9
- Indexed
- KCI
- Journal Title
- 한국여가레크리에이션학회지
- Volume
- 49
- Number
- 4
- Start Page
- 163
- End Page
- 171
- ISSN
- 1598-0413
2734-0104
- Abstract
- This study applied the Theory of Planned Behavior (TPB) to identify the factors influencing individuals’ intentions to use leisure activity programs delivered through applications. Data were collected from 249 adults with prior experience using application-based leisure activity programs via an online survey conducted in March 2025. The results indicated that attitude, subjective norm, and perceived behavioral control significantly predicted intention to use within the TPB framework, with subjective norm exerting the strongest effect. These findings suggest that participation in application-based leisure programs is highly contingent on perceived social expectations.
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Collections - College of the Arts > Department of Sports Culture > 1. Journal Articles
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Related Researcher
- Han, Jee Hoon
- College of the Arts (Department of Sports Culture)