Analytical Study on Audience Experience in AR Installation Art Using the Immersion-Flow-Participation Framework

Abstract

With the advancement of digital technology, AR installation art has become a significant domain within contemporary media art. This study investigates the enhancement of immersion and participatory experience by AR installations using immersion theory, flow theory, and participatory aesthetics as the analytical framework. Using case analyses of works such as Imagine Ainu and Chasing the Sun combined with audience survey data for assessing perception, interactivity, and engagement, the study reveals that AR installations offer heightened spatial awareness, deeper interactivity, and increased multisensory responsiveness compared to traditional installations. These characteristics support more structured narrative experiences and context-dependent participation. The results demonstrate the value of AR technologies in reshaping audience engagement and provide theoretical implications for future AR-based installation development and exhibition design.