the impact of environmental brand activism advertising: role of message appeals, emotions, and culture

최영균

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the impact of environmental brand activism advertising: role of message appeals, emotions, and culture

Authors: 최영균

Issue Date: 23-Nov-2024

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/57028

Conference Name: JOURNAL OF RETAILING AND CONSUMER SERVICES

Place: 영국
OSAKA international convention center

Conference Date: 2024-11-22 ~ 2024-11-24

Conference Name: ICAMA 2024

ISSN: 0969-6989
1873-1384

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Appears in Collections: College of the Social Science > Department of Advertising and Public Relations > 2. Conference Papers

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Choi, Yung Kyun: College of the Social Science (Department of Advertising and Public Relations)

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