A Study on AI Technology for Efficient and Creative TV Commercial Production

Abstract

Generative AI technology is an innovation that saves time and cost and promotes creativity in the process of discovering ideas for advertising production, creating storyboards, and producing advertising videos and voices through various technologies such as text-image generation, image-image conversion, and voice synthesis. established as a tool. It provides differentiated advantages and synergies compared to existing advertising production methods, and shows the potential to accelerate innovation in the advertising industry by giving advertising creators more options and flexibility. The use of these technologies does not simply increase efficiency, but serves as an important turning point that requires changes in creative methods, suggesting the possibility of transitioning to a future-oriented advertising production model that combines creative ideas and technical efficiency.