Impact of Internet Financial Products on College Students' Consumption Behavior: Analysis and Recommendations from the Perspective of Online Payment

Abstract

This paper delves into the impact of internet financial products on college students' consumption behaviors. With the rapid development of internet technology, internet financial products have quickly gained popularity among college students due to their convenience and low barriers to entry. Based on questionnaire survey data, this paper analyzes the current usage status, degree of acceptance, and commonly used products of internet financial products among college students. The study finds that internet financial products not only promote changes in college students' consumption concepts and enhance their consumption capabilities but also bring about certain risks such as blind consumption and impaired credit. In response to these issues, this paper proposes strategies such as strengthening financial education and risk awareness among college students, improving the regulatory mechanism for internet financial products, and guiding college students to consume and manage their finances rationally. The research aims to guide college students to use internet financial products reasonably, promote the healthy and orderly development of the internet financial market, and also contribute to enhancing college students' financial literacy and risk management capabilities.