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챗봇의 의인화가 광고효과에 미치는 영향: 사회비교이론, 서비스 실패와 메시지 유형을 중심으로
- Authors
- 최영균
- Issue Date
- 20-Oct-2023
- Place
- 대한민국
제주
- Conference Name
- 2023 한국광고학회 추계 정기학술대회
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)