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A cross-cultural examination of eco-friendly consumer behavior: insights from the means-end chain theory and topic modeling
- Authors
- 최영균
- Issue Date
- 18-Nov-2023
- Conference Name
- Journal of Global Fashion Marketing
- Place
- 대한민국
고려대
- Conference Date
- 2023-11-17 ~ 2023-11-18
- Conference Name
- 2023 korean scholars of marketing science international conference
- ISSN
- 2093-2685
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)