An Analysis of the Effects of Global Consumer Culture Positioning TV Advertising on Product Evaluation and Brand Attitude: the Case of Korea

최경규

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An Analysis of the Effects of Global Consumer Culture Positioning TV Advertising on Product Evaluation and Brand Attitude: the Case of Korea

Authors: 최경규

Issue Date: 4-Nov-2016

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/52525

Place: 대한민국
중소기업중앙회

Conference Date: 2016-11-04

Conference Name: 2016 한국기업경영학회 추계학술대회

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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