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Assertive environmental advertising and reactance: differences between Koreans and Americans
- Authors
- 최영균
- Issue Date
- 20-Mar-2016
- Place
- 미국
시애틀 marriot
- Conference Date
- 2016-03-17 ~ 2016-03-20
- Conference Name
- 미국 광고학회 연차학술대회
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)