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Assertive environmental advertising and reactance: differences between Koreans and Americans
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2024-10-30T17:24:16Z | - |
| dc.date.available | 2024-10-30T17:24:16Z | - |
| dc.date.issued | 2016-03-20 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/52137 | - |
| dc.title | Assertive environmental advertising and reactance: differences between Koreans and Americans | - |
| dc.type | Conference | - |
| dc.citation.startPage | 230 | - |
| dc.citation.endPage | 230 | - |
| dc.citation.conferenceName | 미국 광고학회 연차학술대회 | - |
| dc.citation.conferencePlace | 미국 | - |
| dc.citation.conferencePlace | 시애틀 marriot | - |
| dc.citation.conferenceDate | 2016-03-17 ~ 2016-03-20 | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)