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When words speak louder than pictures: the effects of psychological distance and product purchase cycle on advertising persuasiveness
- Authors
- 최영균
- Issue Date
- 14-Nov-2015
- Place
- 대한민국
연세대
- Conference Date
- 2015-11-14 ~ 2015-11-15
- Conference Name
- 2015 Korean Scholars of Marketing Science International Conference
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)