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제품속성에 따른 심리적 거리와 광고메시지 유형이 브랜드 신뢰도에 미치는 영향
- Authors
- 최영균
- Issue Date
- 13-Nov-2015
- Place
- 대한민국
상공회의소
- Conference Date
- 2015-11-13
- Conference Name
- 한국미디어 경영학회
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)