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제품속성에 따른 심리적 거리와 광고메시지 유형이 브랜드 신뢰도에 미치는 영향
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2024-10-30T17:04:22Z | - |
| dc.date.available | 2024-10-30T17:04:22Z | - |
| dc.date.issued | 2015-11-13 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/51776 | - |
| dc.title | 제품속성에 따른 심리적 거리와 광고메시지 유형이 브랜드 신뢰도에 미치는 영향 | - |
| dc.type | Conference | - |
| dc.citation.startPage | 17 | - |
| dc.citation.endPage | 19 | - |
| dc.citation.conferenceName | 한국미디어 경영학회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 상공회의소 | - |
| dc.citation.conferenceDate | 2015-11-13 | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)