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luxury branded entertainment: how public star ratings and awareness of surroundings affect WOM
- Authors
- 최영균
- Issue Date
- 26-Jun-2015
- Place
- 이탈리아
University of Florence
- Conference Date
- 2015-06-25 ~ 2015-06-28
- Conference Name
- 2015 Global Fashion management conference at Florence
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)