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모바일광고 효과의 표준 측정지표 적용에 관한 탐색적 연구
- Authors
- 김봉현
- Issue Date
- 5-Apr-2013
- Place
- 대한민국
서강대학교
- Conference Date
- 2013-04-05
- Conference Name
- 2013 한국광고학회 춘계광고학술세미나
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Related Researcher
- Kim, Bong Hyun
- College of the Social Science (Department of Advertising and Public Relations)