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공익연계마케팅의 수혜자매력성과 동정심이 기업태도와 구매의도에 미치는 영향에 관한 연구
- Authors
- 김무곤
- Issue Date
- 11-Oct-2013
- Place
- 대한민국
델피노리조트
- Conference Date
- 2013-10-11
- Conference Name
- 한국광고학회 추계연차학술대회
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