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Does effort matter? A cross-cultural study of effort investment in environmental communications
- Authors
- 최영균
- Issue Date
- 9-Nov-2013
- Place
- 대한민국
연세대
- Conference Date
- 2013-11-09
- Conference Name
- 2013 Korean scholars of marketing science fall international conference
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)