직접판매 회사의 광고캠페인이 소비자반응에 미치는 직접 및 간접효과에 관한 연구

유창조

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직접판매 회사의 광고캠페인이 소비자반응에 미치는 직접 및 간접효과에 관한 연구

Authors: 유창조

Issue Date: 15-Nov-2013

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/49280

Place: 대한민국
삼성화재연수원

Conference Date: 2013-11-15 ~ 2013-11-16

Conference Name: 2013 소비자분야 통합학술대회

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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