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Drafting a Strategy for Smartphone Advertising: The Influence of Motivations for Smartphone Applicat
- Authors
- 최영균
- Issue Date
- 4-Jun-2013
- Place
- 터키
이스탄불 공과대학
- Conference Date
- 2013-06-03 ~ 2013-06-07
- Conference Name
- 2013 유럽 마케팅 컨퍼런스 (EMAC 2013)
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)