Comparative Tests of Advertising and Personal Selling on ConsumerResponses

유창조

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Comparative Tests of Advertising and Personal Selling on ConsumerResponses

Authors: 유창조

Issue Date: 3-Feb-2012

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/46356

Place: 미국
Disney's Paradise Pier Hotel

Conference Date: 2012-02-02 ~ 2012-02-05

Conference Name: IAIMC Conference 2012: International Advertising and Integrated Marketing Communications

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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