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Comparative Tests of Advertising and Personal Selling on ConsumerResponses
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 유창조 | - |
| dc.date.accessioned | 2024-10-30T11:03:12Z | - |
| dc.date.available | 2024-10-30T11:03:12Z | - |
| dc.date.issued | 2012-02-03 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/46356 | - |
| dc.title | Comparative Tests of Advertising and Personal Selling on ConsumerResponses | - |
| dc.type | Conference | - |
| dc.citation.startPage | 1 | - |
| dc.citation.endPage | 13 | - |
| dc.citation.conferenceName | IAIMC Conference 2012: International Advertising and Integrated Marketing Communications | - |
| dc.citation.conferencePlace | 미국 | - |
| dc.citation.conferencePlace | Disney's Paradise Pier Hotel | - |
| dc.citation.conferenceDate | 2012-02-02 ~ 2012-02-05 | - |
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