할인크기와 조절초점에 따른 팽창가격할인 효과에 관한 연구

유창조

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할인크기와 조절초점에 따른 팽창가격할인 효과에 관한 연구

Authors: 유창조

Issue Date: 9-Apr-2011

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/46287

Place: 대한민국
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Conference Date: 2011-04-09

Conference Name: 2011 한국마케팅관리학회 춘계학술대회

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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