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The Effect of Ease of Retrieval on Post-Purchase Dissonance Reduction
- Authors
- 전승우
- Issue Date
- 19-Nov-2011
- Place
- 대한민국
- Conference Name
- 2011 Korean Scholars of Marketing Science Fall International Conference
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Related Researcher
- Chun, Seung Woo
- Dongguk Business School (Department of Business Administration)