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공공기관의 퍼블리시티 효과측정을 위한 경제적 가치모델의 개발과 적용
- Authors
- 김무곤
- Issue Date
- 13-May-2011
- Place
- 대한민국
부산벡스코
- Conference Date
- 2011-05-13 ~ 2011-05-14
- Conference Name
- 한국언론학회 2011 봄철정기학술대회
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