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공공기관의 퍼블리시티 효과측정을 위한 경제적 가치모델의 개발과 적용
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김무곤 | - |
| dc.date.accessioned | 2024-10-30T10:43:00Z | - |
| dc.date.available | 2024-10-30T10:43:00Z | - |
| dc.date.issued | 2011-05-13 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/46084 | - |
| dc.title | 공공기관의 퍼블리시티 효과측정을 위한 경제적 가치모델의 개발과 적용 | - |
| dc.type | Conference | - |
| dc.citation.startPage | 289 | - |
| dc.citation.endPage | 290 | - |
| dc.citation.conferenceName | 한국언론학회 2011 봄철정기학술대회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 부산벡스코 | - |
| dc.citation.conferenceDate | 2011-05-13 ~ 2011-05-14 | - |
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