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스마트폰 애플리케이션의 수용의도 및 수익성 예측모형 제안을 위한 탐색적 연구
- Authors
- 최영균
- Issue Date
- 14-Oct-2011
- Place
- 대한민국
솔비치호텔
- Conference Date
- 2011-10-14 ~ 2011-10-15
- Conference Name
- 한국광고학회 추계연차학술대회
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)