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모브랜드-확장제품간 성일치성과 유사성이 확장 평가에 미치는 영향
- Authors
- 여준상
- Issue Date
- 20-Feb-2010
- Place
- 대한민국
경북대
- Conference Date
- 2010-02-20
- Conference Name
- 한국산업경영학회 2010년도 동계 학술대회
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)