국내 마케팅 연구에서의 ethnography 적용사례

유창조

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국내 마케팅 연구에서의 ethnography 적용사례

Authors: 유창조

Issue Date: 29-May-2010

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/43434

Place: 대한민국
전북대학교

Conference Date: 2010-05-28 ~ 2010-05-29

Conference Name: 2010 봄 한국문화인류학회 학술대회

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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