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인지된 제품의 가치 속성과 온라인 커뮤니티 참여 욕구가 커뮤니티 가치 평가에 미치는 영향
- Authors
- 김효규
- Issue Date
- 30-Apr-2010
- Place
- 대한민국
- Conference Date
- 2010-04-30
- Conference Name
- 2010 한국광고홍보학회 춘계 학술대회
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)