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the role of game character as a social actor: moderators' effects on brand trust
- Authors
- 최영균
- Issue Date
- 29-May-2010
- Place
- 대한민국
경희대학교
- Conference Date
- 2010-05-29
- Conference Name
- 2010 KAMS Spring International Conference
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)