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지각된 브랜드 성 정체성이 확장제품 평가에 미치는 영향
- Authors
- 여준상
- Issue Date
- 14-Nov-2009
- Place
- 대한민국
안동대
- Conference Name
- 2009 한국소비문화학회 추계학술발표대회
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)