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브랜드확장평가의 동서양 문화적 차이: 제품범주정보의 간섭효과를 중심으로
- Authors
- 전승우
- Issue Date
- 10-May-2008
- Place
- 대한민국
성균관대학교
- Conference Date
- 2008-05-10
- Conference Name
- 한국소비자학회 2008년 춘계학술대회
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Related Researcher
- Chun, Seung Woo
- Dongguk Business School (Department of Business Administration)