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브랜드확장평가의 범주적 유사성: 제품범주정보의 간섭효과를 중심으로
- Authors
- 전승우
- Issue Date
- 4-Apr-2008
- Place
- 대한민국
한국광고문화회관
- Conference Date
- 2008-04-04
- Conference Name
- 2008춘계광고학술심포지엄
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Related Researcher
- Chun, Seung Woo
- Dongguk Business School (Department of Business Administration)