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브랜드확장평가의 범주적 유사성: 제품범주정보의 간섭효과를 중심으로
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 전승우 | - |
| dc.date.accessioned | 2024-10-30T06:22:01Z | - |
| dc.date.available | 2024-10-30T06:22:01Z | - |
| dc.date.issued | 2008-04-04 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/42035 | - |
| dc.title | 브랜드확장평가의 범주적 유사성: 제품범주정보의 간섭효과를 중심으로 | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2008춘계광고학술심포지엄 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 한국광고문화회관 | - |
| dc.citation.conferenceDate | 2008-04-04 | - |
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Related Researcher
- Chun, Seung Woo
- Dongguk Business School (Department of Business Administration)